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connecting the dots between engineers and multidisciplinary professionals. CPD is aimed at politicians, lawyers, and other multidisciplinary professionals looking to better understand the oil & gas industry and energy sector. Costly pre-professional classes are typically outdated – referencing poorly designed powerpoint slides, long-winded textbooks, and aesthetically displeasing graphs. Colloquial Professional Development (CPD) urges scientific literacy and fluency in engineering and the oil & gas sector. With this in mind, I re-designed the ten module program with dynamic graphics, comprehensive presentations, and modern one-pagers to replace binder notes. CPD offers a modern take on learning for professional development—replacing lengthy lectures and formal language.
Deliverables included:
Client: Colloquial Professional Development
Brand Identity
col·lo·qui·al
adjective
used in ordinary or familiar conversation; not formal or literary.
Modules & GraphicsEach module accompanies unique isometric graphics, icons, graphs, and colloquial copy. These elements are consistent across the presentation and one-page takeaway. For exmaple, the stratigraphic column was designed to show elements of zones, layers, drilling, and waterflood – see below.
Presentations & TakeawaysThe double-sided one-pager is designed with the colour coded tab – with all ten modules including the colour-specific tab. Printed on 110 lb cardstock and laminated, the letter-size pages are convenient. They are designed in mind for the user to write additional notes on with dry-erase pens.